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Belor Design is a modern and youth-oriented cosmetics brand with over 30 years of history and a portfolio of more than 1,000 unique recipes and formulas. How do you unite a brand’s audience in one place? The answer is simple: social media.

SMM

Belor Design

case

After researching the market, audience, competitors, and local context, we developed a unique Big Idea: a combination of cultural respect, celebration of inner beauty, and genuine friendly support. At the heart of our communication was one core message — self-love and self-respect.

Based on this foundation, we created authentic content that resonated with the audience and connected with different generations of beauty enthusiasts.

We defined three key strategic goals:

What We Did

We built a cozy and aesthetically refined space where every woman can find support, fresh ideas, and helpful advice — and share her impressions in the comfortable tone of a “best friend.” As a result, we consistently attracted 300+ new followers monthly, reached 1 million views, and achieved an engagement rate (ER) of 13.2%.

Results